
Your Website Has 3 Seconds to Prove You're Legit
Visitors decide whether to trust you almost instantly. Here's what they're judging—and how to pass the test.
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First Impressions is one of the areas we write about at Artigence — an Australian software and analytics consultancy. These articles share practical, plain-English thinking on First Impressions, drawn from real client work: custom software, B2B ordering portals, data and analytics platforms, mobile and web apps, and the technical decisions behind them for wholesale, distribution, manufacturing, and ecommerce businesses. If you are weighing up First Impressions for your own business and want a straight answer rather than a sales pitch, the Artigence team is happy to talk it through.

Visitors decide whether to trust you almost instantly. Here's what they're judging—and how to pass the test.