We co-built DiscoverWorthy — the agents, the planner, the plumbing. Live in production.
DiscoverWorthy is a content platform for small businesses — write once, and a team of AI agents publishes the work across website, social and newsletter. Quill writes blogs, Hype runs social, Press handles newsletters. Each one is a separate service designed to do one job well, rather than one big AI chatbot trying to do everything.
Our work sits underneath all of that: the architecture, how the agents coordinate, the planner that decides what each business should publish next, and the hosting and billing infrastructure. We didn’t own the brand or the go-to-market. We owned the parts that have to be right or nothing else works.
It’s a real production system — paying customers, scheduled jobs running around the clock, real money moving through it.
What we owned
- Designed and built the multi-agent system — named agents like Quill, Hype, Press and Vision, each with its own job. The platform stays explainable instead of being “one big AI does everything”.
- Built the autopilot planner — a custom engine that picks what each business should publish next, weighing what’s already working against what’s still uncovered. Not just “ask AI for a topic”.
- Owned the multi-channel publishing pipeline — one piece of content fans out to website, social and newsletter, each adapted to the channel and scheduled independently.
- Built the managed-hosting and freelancer-billing infrastructure — managed compute hosting customer sites, and marketplace billing that splits freelancer and platform earnings on the right cadence.
- Set up the observability layer — per-service health checks across every upstream AI and database call, plus an automated login test that runs continuously against the live site.
“We don’t own the product. We own the parts that have to be right, or nothing else works.”
