
Why Wholesale Pricing Breaks E-Commerce
Shopify and WooCommerce work great for B2C. But the moment you need customer-specific pricing, volume breaks, or negotiated rates, everything falls apart.
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Shopify B2B is one of the areas we write about at Artigence — an Australian software and analytics consultancy. These articles share practical, plain-English thinking on Shopify B2B, drawn from real client work: custom software, B2B ordering portals, data and analytics platforms, mobile and web apps, and the technical decisions behind them for wholesale, distribution, manufacturing, and ecommerce businesses. If you are weighing up Shopify B2B for your own business and want a straight answer rather than a sales pitch, the Artigence team is happy to talk it through.

Shopify and WooCommerce work great for B2C. But the moment you need customer-specific pricing, volume breaks, or negotiated rates, everything falls apart.

Shopify Plus has native B2B features now, but they're not for everyone. Here's where it works, where it falls short, and when to go purpose-built.