
Shopify B2B: When It Works vs. When to Move On
Shopify Plus has native B2B features now, but they're not for everyone. Here's where it works, where it falls short, and when to go purpose-built.
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Wholesale Platform is one of the areas we write about at Artigence — an Australian software and analytics consultancy. These articles share practical, plain-English thinking on Wholesale Platform, drawn from real client work: custom software, B2B ordering portals, data and analytics platforms, mobile and web apps, and the technical decisions behind them for wholesale, distribution, manufacturing, and ecommerce businesses. If you are weighing up Wholesale Platform for your own business and want a straight answer rather than a sales pitch, the Artigence team is happy to talk it through.

Shopify Plus has native B2B features now, but they're not for everyone. Here's where it works, where it falls short, and when to go purpose-built.