
Why Your Sales Reps Aren't Using Your CRM
Sales reps spend just 28% of their time selling. The rest? Data entry and spreadsheets. Here's why CRM adoption fails—and how to fix it.
1 article with this tag
Sales Software is one of the areas we write about at Artigence — an Australian software and analytics consultancy. These articles share practical, plain-English thinking on Sales Software, drawn from real client work: custom software, B2B ordering portals, data and analytics platforms, mobile and web apps, and the technical decisions behind them for wholesale, distribution, manufacturing, and ecommerce businesses. If you are weighing up Sales Software for your own business and want a straight answer rather than a sales pitch, the Artigence team is happy to talk it through.

Sales reps spend just 28% of their time selling. The rest? Data entry and spreadsheets. Here's why CRM adoption fails—and how to fix it.